Maybelline Greener Together Free Recycling Program
All brands accepted
Recycle any brand of used makeup packaging
Pumps, caps and droppers
Compacts and palettes
Lipsticks and gloss
Mascara tubes and wands
Plastic eye, brow and lip liners
Soft and rigid makeup packaging
Makeup bottles and lids
Makeup tubes and lids
Drop off your recycling in store
Bring your recycling to a participating public drop-off point near you. It's free, and you won't need a TerraCycle account or shipping label.
How it works
We’ve made getting started with the Maybelline Greener Together Free Recycling Program easy! Simply drop off your empty beauty packaging at any Priceline store, and we’ll recycle it.
You can find the Maybelline Greener Together collection boxes in participating stores.
Get Started
Participating in this program is easy and FREE! See answers to frequently-asked questions here.
Any brand of cosmetic packaging.
The program does not accept:
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Packaging still containing lots of product
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Aerosol cans or perfume bottles
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Wooden makeup pencils
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Makeup wipes or cloth face masks
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Nail polish bottles and nail polish remover bottles
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Bags, brushes, makeup sponges, false eyelashes, eyelash curlers and other beauty accessories
Outer cardboard packaging can be recycled with your local council, so please don’t include this in your shipment to TerraCycle.
No, you do not need to clean the packaging before dropping it off for recycling, but please remove as much of the remaining product as possible before dropping it off at your nearest Priceline store. Hubs will not accept dripping items, so please make sure your items are dry.
NOTE: Packaging that has been cut open to remove excess product can still be recycled by TerraCycle
Maybelline sponsors this national recycling program in partnership with Priceline making it free and easy for you to participate.
Discover Our Recycling Process
Once collected, the makeup packaging is cleaned and separated by material type. The fibres and plastics are recycled into raw formats that manufacturers use to make new products.
Click here to take a virtual tour of our processing facilities.
Learn more about Maybelline
As Maybelline launches the new phase of our sustainability journey, we want to build on our accomplishments but also strive to make significant leaps forward. We will take on greater responsibility, engage our entire ecosystem and demonstrate that companies can be part of the solution to the challenges the world is facing. This is necessary because we need to prepare ourselves for the world of tomorrow and anticipate the challenges that will come with it. Through this in-depth transformation, we hope to be a catalyst of change in the beauty sector and beyond, and to inspire our customers and all people to take action with us.